Eating popcorn in movie theaters makes you immune to advertising
This article Eating popcorn in movie theaters makes you immune to advertising has been published first on The Consumer Factor by Fanny Perreau.Beyond the noise caused and the inconvenience to...
View ArticleChanging consumer perception: the Lidl case
This article Changing consumer perception: the Lidl case has been published first on The Consumer Factor by Fanny Perreau.To change consumer perception on its retail chain, Lidl opened a pop-up...
View ArticlePurchasing behavior: advertising influences more loyal viewers
This article Purchasing behavior: advertising influences more loyal viewers has been published first on The Consumer Factor by Fanny Perreau.A new study by Nielsen shows that loyalty to a TV show or a...
View ArticleCelebrating your consumer: the Procter & Gamble case
This article Celebrating your consumer: the Procter & Gamble case has been published first on The Consumer Factor by Fanny Perreau.CPG giant Procter & Gamble is relaunching its successful...
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